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Columns
Summer 2008 : An Interview with the
Chairman
We've all heard or read the stories: the birdies,
the holes in one, the tall tales around the barbecue, even the infamous
mooning of the clubhouse. As with any legend, some tales are true,
some are embellished. But we wanted to get the real scoop, the truth
about the beginnings of Legends In Our Own Minds®. To learn
the unadorned facts, we turned to the Man, the Chairman of Legends,
the one who is the first Legend In His Own Mind: Dave Ginger.
Staff: Mr. Ginger, tell us briefly how "Legends"
got started.
Mr. Ginger: Legends In Our Own Minds actually started
about ten years ago with a group of us friends getting together
for a weekend of golf in Austin, Texas. It was primarily my way
of showing appreciation to those guys who helped me learn the game.
As the weekend came to a close, we decided that it had been so much
fun we would do it again the next year and everybody would bring
a friend. Therefore, the second year, we had five foursomes to play,
and it has remained that way ever since.
Staff: In an earlier conversation, you called your
Legends tournament more than just another golf outing. You called
it an event. Can you explain that comment?
Mr. Ginger: We have three days of golf, some friendly
bets, a Saturday night cookout with delicious steaks, our favorite
beverages, big cigars and a whole lot of "story telling."
However, the most important thing is that we are all very good friends
and the camaraderie that we have developed through the past ten
years is fantastic. It is truly an event that we all look forward
to each year.
Staff: You and your partner trademarked the Legends
In Our Own Minds. Can you tell us why?
Mr. Ginger: We always had some kind of token for
the guys to take home each year as a memento for each tournament.
Usually we bought shirts and caps and occasionally we had other
items like bag tags and even golf bags. We formed the company originally
to be able to buy our tournament mementos at discounted prices.
As time passed, it became clear to us that we were on to something
bigger than we first realized. The Legends In Our Own Minds name
attracted so much attention that we decided to get our own trademark
to prevent someone from using our ideas. It's that simple.
Staff: Are you worried that Legends will become
too big, too "commercialized?"
Mr. Ginger: Never happen. Each tournament is unique.
While the mechanics may be similar, the people involved, the atmosphere,
the setting, the spirit of each event is different. Even a national
tournament doesn't just happen out of thin air. Smaller, fun, individual
tournaments lead up to it.
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